Business Models and Network Marketing
In network marketing, look for business models that cut straight through the hype and lies found on the Internet. Such business models offer stability and empower average people with the moderate ability to enjoy success - Frank Heath.
The network marketing industry as a whole is comprised of many different marketing schemes (even scams) that seem to imply that anyone joining their business opportunity will enjoy success simply by following their “join the dots” styled training.Others go so far as to suggest that by jumping on board with ‘the next new pre-launch business, that’s destined to make Internet history on Google’you can become rich without effort.
These claims - in the vast majority of cases - have neither a viable product or real basis to them and least of all a proven business model. In fact, often they only serve to make the process of finding qualified future business owners much more difficult by suggesting processes which today are out of date, proven to be useless and the which 95% of participants just can’t do well enough! It’s a bit like asking a student pilot whose just gone solo a couple of times to learn how to fly a jet liner! They’re destined for Failure! What’s more, statistics prove that this industry has a 95% failure rate. Those who are left are usually people who are savvy and wise to the realities of marketing as they have been down the hard road many times.
Such Entrepreneurial, 'success-styled opportunities' have made ‘Jump- start’ home businesses very attractive to desperate people. By suggesting that, finding the right business model, a highly-desired product and following a prescribed path of marketing on Google, success can be theirs for the taking. Not so! But still many entrepreneurs think that they can find an MLM business, get a self-replicated website, and begin to earn money so easily it will enable them to quit their day jobs and live a more creative and fruitful lifestyle.
The writer, knows all too well, that this is simply not the case in most networking marketing businesses. He has participated in several very substantial network marketing success stories, and he knows the dangers and frustrations that most will face in attempting to sell, convince and coerce others into joining and building an organization ‘downline’. He has experienced many of the ‘hidden’ traps in the MLM world – the kind of things that only become apparent after the event. He knows only too well the pain of being unable to recover the initial investment quickly, of being given the ‘cold-shoulder’ by friends and the innate fear of having to make cold calls, perform telemarketing, face rejection and even lose hard-won distributors and downline who also soon discover that “It’s not for them”!
This invaluable experience gained over some 14 years in network marketing, enables Frank to advocate seeking our a proven business model before making a start. There’s another angle to this recommendation too.
To put things simply a good business model should have a number of facets which, by applying good business practice, enable the owner to have a reasonable chance of making money. You might consider something like a simple sausage machine where you,"Place the meat in one end,tubular skin to collect the minced-meat then with a turn the handle - the sausages start pouring out!
Ultimately, all we want in our business is many customers who like our products so much they're prepared to purchase over and over. Providing we can sell at a price greater than we purchased, pay all costs and have some money left over we should be profitable and be able to grow the business!.”When they buy-you get paid!”. How simple is that!
Salient Features
Let's look a little further.Most business models we find in Network Marketing are geared for individuals wanting to build a successful business built on the acquisition and servicing of happy customers, who simply desire to buy (say)quality neutraceutical grade health foods, that lead to improved health and well being. As any savvy network marketer knows, most MLM businesses are driven by distributors and this becomes - for many the first stumbling block - recruiting! After that, one quickly realizes that most newly-recruited distributors expect their leader (you) to help them build their business for them! Then of course there's advertising, promotion, seminars etc etc. Very quickly your newly-recruited distributors become dis-illusioned and quit! Sound familiar?
But this needn't be so. There are many good businesses which do have good business models and, despite the huge fallout which occurs in this industry many people who enjoy outstanding success.
Of course, most businesses do not stand still - they grow, they develop better systems and better products. However, any smart observer will learn to recognise that this type of business represents a new shift or ‘wave’ in how many folk earn develop an income. In this respect learning about the impact that Social Media Science like Blogging, bookmarking, and SEO on Google are having on how most people ar doing business could be most beneficial.
If you have a mind to learn or are capable of using advanced online marketing strategies and techniques the writer encourages you to do your own due diligence before going anyfurther.Why not listen in to regular conference and training calls online? It might just be the best thing you've done in a while and it could certainly deliver much benefit to you.Choosing a winning team can be as much a part of your future success as anthything else If the team is a winner you can be too!
Frank Heath - Small Business Specialist
Good Business to Start - CEO
Providing direction with online Sales/Marketing Techniques,
Search Engine Optimization and Effective Promoting on Google
Phone: 0064 9 5291195
Skype: frank.heath1
Email: frankheath1@gmail.com
