Monday, July 14, 2008

Cost of Leads -Working from Home

I thought I'd share a few tid-bits of information about work from home,traffic portals,generating leads and lead generation that I have acquired during the past couple of weeks. This could be of particular interest to anyone starting a home based business.

First, I think it's important to reveal that, as I go about my V*eret*ekk work on what is now a daily basis, I realise more and more how far I have come in the past 12 months. Not only has my knowledge increased substantially since upgrading to the GOLD system my chances of survival working from home and making a decent business online are ten times what they were before I began - and getting better everyday! I have to tell you that this, by itself has brought about a big change in my attitude towards what I do online and how I work from home – especially with respect to leads and lead generation and how I do it.

In addition to this I've joined a team! - It's called "Its Good Business" and through this I've been able to direct my effort more accurately and develop a clear vision of where I want to be going.

Coupled with this I've been able to reflect on the lifetime skills acquired and and mould them into my Internet marketing business. Boy does that make me feel good! Not only is the fog starting to clear but momentum is building - I like that. There's no doubt that since I determined I should become an online trainer also, I have become more aware of what matters to newbies and that enables me to structure the delivery of my sessions a little better. Without exception, people who work from home who attend those sessions leave me saying how much they enjoyed the experience and how much more there is to online marketing than they ever thought! This is especially true in terms of helping them generate leads.

So it is- even for those of us who've been in the community for sometime. Theres' still new things we learn about the amazing system developed by Thomas Prendergast and Mike Darling. Sometimes I think of it as though we are all living on a massive, self-controlled galactic spacecraft - filled with a honeycomb of living spaces where we all work. For the most part we visit only the areas we have to or know of in order to achieve our immediate needs - blasts some ads, submit to Google or even send a Bully Pulpit email out once a week.

Occasionally, when we get to move to a different part of the craft we discovery other interesting aspects and capabilities,meet new people, we marvel and jump for joy at the realisation of being a "super-structure" that can journey anywhere, take on anything and be confident of success - regardless of the 'enemy'.
Joining Its Good Business recently was like this. Another adventure - making the decision to work from home a wise one.
I'd like to go a little more deeply into sharing my thoughts as to why I see things this way it because in this business I buy customers - not leads!

I always thought- when I first joined V*eret*ekk that being able download 30,000 plus leads FR**EE every month was great - for I had plenty of occasions where I spend good money and heaps of time on the telephone talking to so-called 'Fresh-Leads' which proved to be anything BUT that ! I've often reflected that even 1,000 - 2,000 of these FR**EE leads is more effective than any others I have purchased.

So when Mike Darling announced the monetising of FREEFFAS.com I jumped in to the UPGRADE. Why? Well for just $10 per month I could download around 60,000 - 80,000 fresh leads and even get a commission if others came to my site and opted for the same chance! It got even better when I realised I could first 'join up under my self' and receive a commision for doing so! That way I became my own first customer - how good is that?
As if the FreeFFas.co upgrade wasn't enough, I- like hundreds - possibly thousands of others who work from home really started to jump for joy when Mike Darling announced a similar upgrade for Blastomatic.This system,which has for many been seen as the best FR**EE tool in the company's arsenal - not only is the best way to blast ads to 12 Million sites, it now delivers FR**ee leads too! Wow! -it just gets better and better - especially when you can upgrade and receive 5000 +leads per day for just $14.95 per month.

All this sounds great for those who work from home (and it is) but allow me put this a bit more into perspective with TWO instances that that I can relate to and make comparisons.

First of all, through a colleague I learnt about an autorsponder system that had a special 30 days Trial offer for $99.00 and 100,000 leads. Now get this; After 30 Days the monthly charge is $195.00 - number of leads involved - 100,000!!

What I quickly learned was this:
*For the Trial I only had 50,000 leads to play with
* The autoresponder - loaded with a set of generic emails - didn't really suit the products I wanted to promote ! To change the emails would have cost me about two days work!

* The Autoresponder was User – “UN-friendly”! - in fact, after 3 weeks, I still have difficulty in understanding much of it's functions and "Help"text !

* So far as I can see, I have "hooked" only 7 people after 21 days BUT... - I don't know who they are - no information as to which email offer they responded to - I can't single them out for further 'special attention"!

After 2 weeks working with the 50,000 leads, I received additional leads - (125 to be exact). "Well", I thought "I wonder how good these will be"?

I started phoning the leads and within the first 10 calls to people on the list I was told by 2 people that they had never been consulted or ever agreed to particiate insuch a list!

As an incomplete exercise this has reminded me of something I have known for a while which is, when buying leads from anywhere - other than V*eret*ekk; you just don't get anywhere near the same freshness,value and quality. Just consider the results of this little exercise:

100,000 leads @ $99.00 = 10 CENTS per lead (That's TEN times the cost of V*eret*ekk leads Strike - rate has been 7 - but I don't know anymore - they could be "Clicks" for all I know. I certainly haven't noticed a significant jump in my earnings this month!
So thus far these "7 HITS" have cost me $10.60 each and my frustration and "personal downtime" amounts to 7-8 hours. Worst part is - I can't even define these 'hits' as leads!


Now, lets compare that with another new opportunity which costs $49.95 per month :

* So the cost per lead has been - 6 weeks = $74.94 / 1800 (50% bounce-backs) leads = 4 CENTS per lead

* There have been 13 sign-ups - at a cost of $5.76 each

* Of the 13 sign-ups 2 have become Affiliates - so the cost per Affiliate so far is $$37.44

Against this the Income from sales has been $49.95. - a net loss of $24.99. I'm thinking at the moment that if another sale comes in during the remaining 2 weeks, I may at least break even!

Now previously, since at least 50 % of the emails sent bounce back I might have decided to stick with it a little longer as I would have considered the cost per actual lead as 'tolerable', but what have the leads from Ve*re*tekk yielded?

Well so far as I can make out (because these leads get spread over a large number and variety of opportunties) I have spent the following:

* Upgrade on Free FFas.com - Cost $10.00 Less commission on sign-up $5.00 = $5.00

* Number of leads harvested so far - 140,000 so cost per lead is $5.00 / 140,000 = Less than HALF a CENT per lead ! Upgrade on Blastomatic.com Cost $14.95 Less commission on sign-up =$5.00 = $9.95/4 (weeks) =$ 2.48

* Number of leads harvested so far - 60,000 so cost per lead is $2.48 / 60,000 = Less than HALF a CENT each!

Total expenditure FREEFFas and Blastomatic (to date) = $ $2.48 + $5.00 = $7.48 Number of leads processed ....................................= 140,000 + 60,000 = 200,000 KNOWN Income .......................................................= $160.00 profit / Loss ............................................................= $160.00 - $7.48 = $152.52 Profit.

Considering these leads have been measured over less than one month they are BY FAR the BEST Value - when compared to the two other sources and promise an even better yield given time but guess what..? Since joining Its Good Business I don't buy leads anymore - I buy Customers!

You can too!

I can't think of a better way to work from home! After all , these are established customers with a confirmed desire to buy company products regularly, and still get customer service by the company! Sounds too good to be true? Maybe - but Its Good Business

Frank Heath

Telephone: 1-925-476-7480

Cell:+64 21 334569

Skype: frank.heath1
Ultimate Team

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